ALL PROJECTS / SALONESATELLITE 2012

Treasures of the Little Red Dot: Singapore's Design Showcase in Milan

Consumer Goods & Services
Interior

Singapore Design

SOLUTIONS WE PROVIDED

Experience Design

Treasures of the Little Red Dot was launched to create awareness of Singapore design and facilitate positive exchanges between the international audience and Singaporean designers. As part of an ongoing effort to sustain local industries, we worked with local craftsmen and manufacturers over a period of 6 months to develop prototypes and the eventual products. The resulting collection tantalised visitors with unique furniture and object designs inspired by Singapore’s culture and its immediate realities. We gave our own interpretation of Singapore design and shared the story behind each creation with an international audience.

SaloneSatellite Special Mention

Treasures of the Little Red Dot was showcased at SaloneSatellite in Milan. One of the most prestigious international design exhibitions in the world, SaloneSatellite was the first event to focus on the creative potential for young designers under the age of 35, and has since become the place for interface with manufacturers, talent scouts and the most promising young designers. Created in 1998, more than 10,000 designers and 270 international design schools have taken part in the exhibition over the years. We received over 30 international press coverage and the collection was awarded the Special Mention.

"Being a Singaporean designer, the process of rediscovering your own backyard for design inspirations has been exceedingly meaningful and we are excited to share the results with our visitors."
Kimming Yap, Managing Director of Creativeans

PRODUCT DESIGN

Pod

A food cover is a typical household item in Singaporean homes. Pod exploits the singularity of an ordinary food cover into a multi-functional object, in which a simple crease folds it into a serving tray and dining mat.

Flip

The four main breakfast dishes that fill the stomachs of Singaporeans are illustrated through the modular use of the bowl+plate design. The different configurations dictate the needs of the different dishes.

Terra

Terra is a collection of desk accessories inspired by the alteration of man-made landscapes. Made from aluminium, the collection includes a cable organizer, USB dock and pen tray. The objects act individually yet interdependently, creating new typologies through different combinations.

Oblique

Addressing the trend of compact living in Singapore, Oblique allows users to have their breakfast in bed by transforming the side table into a bed tray. The considered folds provide 3 tray surfaces for various needs.

Omma

Omma table lamp offers a new take on Asian’s traditional aviaries. Taking reference from owners’ need to flip the cover and peek into their birdcage, Omma allows users to change the angle of light for different tasks on the table.

Intergen

Intergen is a series of night lamps addressing the various needs of the child, the parents and their grandparents, all living under one roof, which is a typical living arrangement in Singapore.