Rebranding hardware solution with a new experience center
Seawalk is a hardware company that makes buying hardware a breeze for B2B and B2C customers in Singapore and Malaysia. We supply a wide range of quality and reliable products with competitive pricing to meet different customers’ needs. We enhance customers’ experience through innovative business touch points and processes so that it is easy for customers to find and buy our products. With our hardware knowledge, we provide technical product information and solutions to customers so that they can use our products efficiently and effectively. At Seawalk, we make hardware easy.
THE CREATIVE CHALLENGE
In the era of modernity, Seawalk confronts challenges in optimising the hardware buying experience efficiently. This includes facing fierce competition in the digital marketplace and ensuring seamless integration across online and offline channels. Catering to the diverse needs of both B2B and B2C customers demands a finely tuned balance between product variety, pricing strategies, and personalized customer service. Moreover, Seawalk needs to continuously innovate to maintain the efficiency of buying hardware.
THE SOLUTION
To tackle the challenges of optimizing the hardware buying experience efficiently, we have implemented several key initiatives for Seawalk. Firstly, we refreshed the logo to align with modern design principles, emphasizing innovation and adaptability while maintaining continuity with the existing brand. Secondly, we revamped the e-commerce platform to make the buying process easy and hassle-free, ensuring a seamless experience for customers across online channels. Lastly, we established an experience center to provide customers with a hands-on and immersive shopping experience, further enhancing Seawalk’s brand presence and customer engagement. These initiatives collectively aim to position Seawalk as a leading provider of hardware solutions, catering to the diverse needs of both B2B and B2C customers while maintaining efficiency and innovation in the rapidly changing market.
BRAND AUDIT
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WHY AUDIT YOUR BRAND?
A brand audit is a comprehensive assessment of a company’s brand and how its customers and stakeholders perceive it. It involves evaluating various elements of the brand, such as the company’s mission and values, its branding and marketing materials, and the customer experience, to determine its overall strength and effectiveness. Conducting a brand audit is important for any company that wants to ensure that it effectively communicates its brand values and message to its customers and stakeholders. By evaluating the various touchpoints where customers interact with the brand, a company can identify any inconsistencies or weaknesses in its branding and marketing efforts and take steps to address them.
BRAND POSITIONING
Adopting Monolithic Brand Architecture
As Seawalk strives to evolve from a trading name into a strong brand, we propose to move Seawalk’s product brands to a ‘Monolithic Brand’ architecture. By associating the various product brands under the Seawalk brand, the product brands can leverage Seawalk’s established brand awareness and identity. Adopting the ‘Monolithic Brand’ architecture will provide a clear and organised brand direction for Seawalk to follow, making product management and control more efficient. The implementation will also allow easier scaling of Seawalk’s product brands, enabling longevity in the market.
WHAT IS BRAND ARCHITECTURE?
BRAND IDENTITY
BRAND TOUCHPOINTS
Seawalk’s brand touchpoints create a seamless, cohesive experience across physical and digital channels. From its user-friendly website and efficient e-commerce platform to its consistent social media presence, each interaction reinforces Seawalk’s commitment to making hardware accessible and easy. The brand’s visual identity—rooted in its modern logo and calming color palette—is applied consistently across all materials, ensuring a reliable and professional presence. Whether through retail, after-sales support, or regional offices, Seawalk delivers a customer-centric experience that builds trust and fosters lasting relationships, positioning itself as a reliable, innovative, and customer-focused hardware provider locally and globally.
BRAND ROLLOUT
The Seawalk brand rollout relies on a comprehensive brand manual to ensure consistency and coherence across all brand applications. This guide serves as a vital tool for maintaining a unified brand identity as Seawalk expands its reach both locally and internationally. The brand manual outlines clear guidelines for logo usage, typography, color schemes, and tone of voice, ensuring that every visual and verbal expression aligns with Seawalk’s core values. By adhering to these standards, Seawalk can communicate a cohesive message across all touchpoints, fostering stronger brand recognition and customer trust. The brand guide not only empowers internal teams but also provides external partners with the resources needed to faithfully represent the brand in all future applications.
Staff Alignment
LOOKING TO BOOST TEAM SYNERGY?
Staff alignment is a critical aspect of Seawalk’s brand evolution, ensuring that every team member understands and embodies the brand’s values and vision. Through dedicated training sessions and workshops, Seawalk equips its staff with a deep understanding of the brand guidelines, enabling them to apply the brand’s principles consistently across all customer interactions. This alignment fosters a unified company culture where employees feel empowered to deliver the brand promise of making hardware easy. By ensuring that the entire team is on the same page, Seawalk strengthens its internal cohesion, enhances customer experience, and solidifies its position as a reliable and innovative leader in the hardware industry.
Creativeans took the time to understand our business and created a brand that not only resonates with our customers but also reflects Seawalk’s heritage and expertise in the hardware industry. Their systematic approach and attention to detail helped transform Seawalk into a modern, future-ready brand, fully equipped to thrive in the digital era.
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Creativeans is an award-winning brand consultancy and venture studio based in Singapore, Jakarta, and Milan.
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