ALL PROJECTS / PHILIP CAPITAL MANAGEMENT

Striking with Precision:
Crafting Visuals for
Phillip Capital Management

Finance

Philip Capital Management

SOLUTIONS WE PROVIDED

Phillip Capital Management (PCM), established in Singapore in 1995, is an independent fund management company and the asset management arm of the Phillip Capital Group. With a presence in Singapore, Kuala Lumpur, Bangkok, Jakarta, Hong Kong, and London, PCM manages funds for individual and institutional investors, focusing on growth companies in Asia’s dynamic markets. Leveraging hyper-local insights and cross-regional collaboration, PCM balances risk and reward by identifying strategic investment opportunities, often during market downturns, to deliver long-term value. Dedicated to innovation and face-to-face interactions with companies, PCM empowers clients to achieve their financial goals while capturing Asia's remarkable growth potential.

THE CREATIVE CHALLENGE

Phillip Capital Management faced a significant challenge in communicating its unique investment philosophy and local expertise in Asia’s dynamic markets. Despite its strong track record and deep regional insights, the brand’s identity as a forward-thinking and precision-driven asset manager was not consistently reflected in its visual communications, making it harder to differentiate in a competitive industry.

Additionally, the lack of compelling visuals that highlighted its flagship products, such as the Phillip-China Universal MSCI China A 50 Connect ETF, limited its ability to effectively connect with a broader audience. This disconnect hindered PCM’s potential to showcase its strengths in capturing Asia’s growth opportunities and building trust among investors seeking reliable asset management solutions.

KEY VISUAL DESIGN

The key visual design for Phillip Capital Management captures the essence of a "Wushu Master," symbolising the precision and agility required for successful investing. Drawing inspiration from traditional Chinese martial arts, the Wushu Master in a powerful pose represents the fund’s dynamic ability to navigate the market and seize growth opportunities. A circular fire ring, inspired by traditional Chinese art, signifies the continuous cycle of growth and opportunity within the Chinese market. The design seamlessly integrates Chinese brush fonts with modern sans-serif typography, blending traditional and contemporary elements to create a harmonious and visually striking composition that ensures both clarity and impact.

BRAND TOUCHPOINT

The key visuals designed for Phillip Capital Management are seamlessly applied across all touchpoints, ensuring a cohesive and impactful representation of their investment philosophy. Elements such as the Wushu Master illustration, circular fire ring, and blended typography are thoughtfully incorporated into digital and print materials, maintaining a balance of tradition and modernity at every interaction.

On digital platforms like the website and social media, these key visuals effectively communicate PCM’s precision and expertise in navigating Asia’s dynamic markets. The website highlights the company’s investment strategies and growth opportunities through compelling visuals that engage and inform investors. Print materials, including brochures, reports, and presentations, integrate these visuals to reflect professionalism and clarity, providing a unified and visually engaging experience for clients and stakeholders.