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OLOE: Innovative UI/UX Design and Children's Food Packaging

Consumer Goods & Services
Food & Beverage

Packaging Design for Children Drinks

SOLUTIONS WE PROVIDED

OLOE is a food and beverage brand founded to improve the holistic well-being of children and adults while shifting the focus to materials and ingredients which benefit the environment, both internally and externally.

OLOE Shake, a part of the OLOE Brands family, is a premium plant-based nutritional shake formulated for children (Age 3+). The Ready-to-Drink OLOE Shake focuses primarily on supporting healthy eating habits through nutrient-dense plant-based formulations that are low in allergens and have zero refined sugar.

Creativeans worked on the packaging and label designs for the nutritional shake and designed an e-commerce platform to retail OLOE Shake. The result is a vibrant, engaging, and youthful series of communication designs that sparks children's innate curiosity and imagination.

THE CREATIVE CHALLENGE

OLOE is a new brand in the public domain.
Differentiating OLOE Shake as a premium, plant-based product among its competitors.

THE OUTCOME

A Series of packaging and communication designs helps establish OLOE as a unique new brand in the market.
With a distinctive visual identity and packaging label design, customers now recognize OLOE Shake as a unique and differentiated product.

HOW WE DESIGN PACKAGING

We started the packaging process with design conceptualization, brainstorming concepts that convey the essence of OLOE: Inspiring people to make a positive change by making better choices and be perceived as a brand that makes living consciously easy and fun. Once we landed on the design direction, we tested the feasibility of the design by making physical mock-ups, adjusting colours, sizing, and the overall design as we went along.

COLOUR PROOF FOR PACKAGING

After sending the finalized design for printing, we went through a round of colour-proofing process to ensure that the printed output of the label design is, as much as possible, an accurate representation of our design. During this process, we would make any other tweaks and adjustments to the design, if necessary, before sending it off to the printer for mass production.

OLOE WEBSITE USER INTERFACE (UI) DESIGN

In alignment with OLOE’s vision to nurture children’s innate curiosity and imagination, we designed its e-Commerce website using the brand characters, illustrations, and animated graphics to convey the immersive world of OLOE.