Gold has motivated entire societies, determined the fate of kings and emperors, and inspired the most beautiful works of art. We designed and produced Nippon Paint Gold Paint packaging display boxes for its authorised dealers and resellers. The packaging allows users to experience opening a treasure chest to uncover what’s within. Once opened, the user discovers a bottle of Nippon gold paint and a precious gold rock covered with Nippon Gold Paint. The pairing of gold and dark navy colour creates a contrast that captivates the user, while the pouring of gold paint conveys the paint’s fluidity and expressiveness. In addition, the golden frame around the box captures the ‘golden touch’, akin to a framed piece of art. Product information, usage scenarios, and call to action are depicted inside the packaging to provide users with comprehensive information about the Nippon Gold Paint and inspire them to unleash their creativity with its mesmerising golden hues.