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Transforming Nippon Paint Colours Catalogue: Life at Home

CATALOGUE REDESIGN

SOLUTIONS WE PROVIDED

We collaborated with Nippon Paint to redesign its annual Colour My World catalogue. Titled 'Life at Home', the Nippon Paint 2021 catalogue embraces the evolving reality and norms post-pandemic, recognising the increased significance of our homes. This concept goes beyond mere occupancy and delves into the essence of truly living in our spaces. Focusing on colours that profoundly impact our emotions and mental well-being, 'Life At Home' explores how the right colour choices can enhance our daily lives. It inspires individuals to create living environments tailored to their specific needs and activities, fostering a better home life. By showcasing the transformative power of colours, Nippon Paint Colour My World 2021 unveils the potential of each space to reflect one's unique style, taste, and character. Which of these themes best resonates with your personal expression?

COLOUR OF THE YEAR 2021
Introducing Nippon Paint Colour of the Year - Smooth Sailing! This captivating shade captures the essence of tranquillity and timelessness. Like cruising in the calm waters of a blue ocean under a brilliant sky, Smooth Sailing embodies a sense of peace and serenity. Its cool yet contemporary nature sets the stage for a trouble-free year ahead. With a name that exudes harmony, Smooth Sailing promises to create a harmonious atmosphere in any space, whether for work, play, or relaxation.

Creativeans offer fair pricing and is hardworking. They are also able to adapt to different styles of work and give good perspective. We were able to launch a new Colour My World that was a great style from previous versions. My GM saw it today and gave praises on it. He said to introduce the agency behind this to him some day 🥳

Crystal, Marketing
Nippon Paint Singapore
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