Designing a Strong Brand for Nebulas Tree in the Cybersecurity Industry

BRANDING CYBER SECURITY

Nebulas Tree is a boutique deep skill-set technology and cybersecurity company that has been established with the core objective of delivering high-quality, usable, secure, and sustainable IT solutions, while prioritizing customer service.

The company fosters a corporate culture that encourages a joyful approach towards Information Technology, free from the constraints of corporate bureaucracies. Nebulas Tree empowers all its employees to focus on serving clients and providing them with the utmost value to facilitate the growth of their businesses.

THE CREATIVE CHALLENGE
  • Nebulas Tree’s expertise as a cybersecurity company is not widely known.
  • The website lacks updated information and fails to clearly showcase the range of cybersecurity services offered by Nebulas Tree.
  • The cyber security industry is often perceived as serious and uninteresting, which makes it difficult to attract new young talents to join Nebulas Tree.
color photo black and white
color photo black and white
THE OUTCOME
  • Nebulas Tree’s brand touchpoints portray the company as an expert in the cybersecurity technology industry.
  • Nebulas Tree is a cybersecurity company with a exciting and approachable image, making it appealing to young talent to join the company.
BRAND IDENTITY
Nebulas Tree's new brand identity reflects the company's unwavering commitment to cybersecurity and its dedication to providing excellent services to its clients.

The visual element in their brand identity, the bracket inspired by the coding language, can be used in various ways to convey the essence of protection. The straightforward approach creates a brand identity that is clean and cohesive. Moreover, the logo combines the letters' N' and 'T' to form a 'safe' representing Nebulas Tree's cybersecurity expertise. It also reflects Nebulas Tree's Hero personality and communicates the brand's trustworthiness and strength as the hero who can save the day.
BRAND TOUCHPOINTS

Nebulas Tree remain as functional brand and to communicate that we developed a wide range of touchpoints that seamlessly incorporates Nebulas Tree brand positioning and identity in order to effectively reach Nebulas Tree’s customers. This includes name card, website, letterhead, EDM, presentation deck, and more.

"Thank you very much! ...and thanks to the team for helping us go through this journey. This is definitely not the end, and we will definitely have the chance to work together again."

Harry Wong
Co-Founder, NEBULAS TREE
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