ALL PROJECTS / MASCOT ENTERPRISE

Creating WOW Experiences with Mascot Enterprise Through Brand Design

Events & Entertainment

REBRANDING MASCOT MANUFACTURER

SOLUTIONS WE PROVIDED

Mascot Enterprise is a Singapore-based mascot manufacturer company serving clients from MNCs and companies, government and organisations, and theme parks.

Mascot Enterprise stands out with its ability to make innovative mascots with quality materials and craftsmanship, ensuring the longevity of clients' mascots. Approaching each project with confidence and a 'can-do' attitude, they strive to create mascots that enhance brand image and elevate overall brand experiences. With a comprehensive one-stop solution, Mascot Enterprise operates an in-house production facility covering everything from mascot advice, conceptualisation, building, application, merchandising, and maintenance to storage. This streamlined approach ensures that acquiring and managing mascots is a seamless and convenient process for their clients.

As Mascot Enterprise grew and diversified its clientele, it recognised the need to refresh its brand image to reflect its commitment to innovation and showcase its expertise in the mascot-making industry. We worked closely with Mascot Enterprise throughout to develop a cohesive brand image that conveyed the brand's ethos of - Making WOW Experiences.

THE CREATIVE CHALLENGE

The inconsistent brand identity of Mascot Enterprise made it difficult for it to stand out among competitors.
Creating a mascot can be a challenging and lengthy process, which can be intimidating for people.
Mascot Enterprise is perceived as a unified entity with its sister brand, CCM. However, both are distinct brands.

THE OUTCOME

Mascot Enterprise’s refreshed brand identity and logo make it more approachable and change people’s perception of creating mascots as a daunting process.
With the new phygital brand touchpoints, clients now find it easier to navigate through Mascot Enterprise’s offerings, making them the top-of-mind choice when considering mascot creation services.
Mascot Enterprise’s new brand identity effectively distinguishes itself from its sister brand and competitors, creating a stronger market presence.

BRAND POSITIONING

Going forward, we propose to position Mascot Enterprise as an experiential brand. We recommend Mascot Enterprise to continue emphasising its functional attributes as effectively addressing the functional needs of the clients. However, moving beyond the extensive service and being a one-stop mascot solution creator, we suggest Mascot Enterprise to tap on its existing reputation and resources to create a distinctive brand experience for its clients. By providing innovative and meaningful interactions through Mascot Enterprise’s communications, offerings, and touch points, it allows clients to experience a stronger connection with the brand as an entity, which translates into greater brand stickiness. By communicating more of the brand’s experiences attributes, it presents Mascot Enterprise as a more memorable and interactive brand to go to throughout the customer’s lifecycle.

BRAND IDENTITY

The visual system and logo concept encapsulate the essence of Mascot Enterprise's brand identity. The symbolic representation of a magical 'poof' captures the company's brand personality, embodied by the magician figure, emphasising a 'can-do' spirit in fulfilling diverse client needs.

The chosen typography accentuates the WOW experiences that define interactions with Mascot Enterprise. It contributes to the overall narrative of the brand's immersive nature, effortlessly bridging the gaps between 2D, 3D, and reality through the captivating world of mascots. The playful touch of the concept and the fluidity of the typography highlight the company's ability to bring a magical quality to clients' projects, showcasing both a friendly and flexible approach. Together, these elements form a cohesive and captivating brand identity that resonates with Mascot Enterprise's commitment to delivering extraordinary and enchanting experiences.

Meet Mascot Enterprise’s adorable mascots, Puffy and Poofy! Puffy, the beloved and playful old mascot, has won hearts globally. Poofy, a magical creation born out of pure enchantment, is now here to join the fun. These captivating mascots embark on adventures and spread joy wherever they go, overtaking the world with mascots.

Their friendly and approachable nature embodies Mascot Enterprise’s commitment to making WOW experiences. Engage with Mascot Enterprise and let Puffy and Poofy enchant you with their charm, making every encounter extraordinary. Welcome to a world where imagination knows no bounds.

BRAND TOUCHPOINTS

Mascot Enterprise engages clientele in both digital and physical realms, we created various touchpoints collaterals that seamlessly integrate the company’s new brand positioning and identity. These touchpoints encompass business card, website, packaging, vehicle decal, virtual showroom, and more.

These touchpoints are crucial in establishing a cohesive and uniform brand experience for Mascot Enterprise’s customers. When coupled with the company’s fresh colour palette and graphic identity, this diverse array of touchpoints showcases the adaptability of the visual style in actively communicating the brand’s message of “Making WOW Experiences”.