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Sanitary Ware Branding: Elevating LOUIS to Luxury and Inclusivity

Hospitality

Rebranding Sanitary Ware

SOLUTIONS WE PROVIDED

Louis is a premium sanitary ware brand that strives to raise public health standards around the world.

This rebranding exercise repositioned Louis to shift from being an ordinary sanitary ware supplier to one that embodies life, inclusivity, excellence, and smartness. This is communicated across Louis' full suite of products and services, along with their logo, colour palette, graphic style, imagery, and accompanying key visuals.

The result is a calming, restorative, and luxurious symbolic brand that stands out amongst competitors.

BRAND POSITIONING

Louis' brand essence, 'Louis For Life', captures Louis' commitment to being your indispensable sanitary ware partner across generations and important milestones. It reveals Louis' dedication to continuously improve and bring you the full Louis experience, one that is brimming with inclusivity, excellence, and smartness.

This is brought to life with the Creator tone of voice to inspire confidence and assurance in Louis' wide range of products and services, making the Louis brand cohesive and distinct.

BRAND IDENTITY

Louis' refreshed brand identity is a unique yet timeless take on the sanitary ware industry. Not commonly found in other sanitary ware brands, the nature-inspired colour palette symbolises growth and restoration, indicative of Louis' dedication to raising health standards around the world. At the same time, the darker shade adds sophistication and a touch of luxury to the brand.

The graphic style is a direct adaptation of the brand's logo to establish a strong connection between the logo and the brand identity. Crafted with purpose and meaning, the logo symbol can be deconstructed into individual parts representing Louis’ brand essence and values. It can also be built into a seamless pattern to be used across Louis' touchpoints from packaging, catalogue to website, thereby maintaining strong brand recognition. Likewise, Louis' imagery includes images of bright, clean environments as well as nature to evoke feelings of hope and elegance.

BRAND TOUCHPOINTS

To reach Louis’ customers both online and offline, we developed a wide range of touchpoints that seamlessly incorporates Louis’s new brand positioning and identity. This includes a sales kit, catalogue, tote bag, brochures, website, and packaging.

These touchpoints serve as an important component in forming a harmonious and consistent brand experience for Louis’ customers. Combined with Louis’ new colour palette, the wide range of touchpoints demonstrates the versatility of the graphic style in conveying the brand’s message effectively.