ALL PROJECTS / IRYASA

Elevate Your Senses with Iryasa's New Packaging Design

Consumer Goods & Services

REDESIGNING PACKAGING

SOLUTIONS WE PROVIDED

Founded in 2018, Iryasa operates in the realm of skin health and nutrition, crafting and retailing remedial skincare items, health supplements, and essential oils. Rooted in language symbolism, 'Irya' signifies strength in Sanskrit, while 'Asa' in Hebrew translates to Healer. Iryasa is dedicated to revolutionising perspectives on beauty and wellness. The nature-inspired colours convey the sense of natural and authenticity of the product. The organisation of information and elements follows an approach that simplifies the consumer experience.

THE CREATIVE CHALLENGE

Iryasa’s packaging falls short in conveying the brand’s narrative of “natural” and the essence of “purity of nature,” thus missing the opportunity to establish a meaningful connection with potential customers.
The packaging lacks clear readability and a well-defined information hierarchy, making it ineffective in efficiently communicating essential product details to customers.
The overall packaging fails to guide customers through an experiential journey, making it challenging for the brand to distinguish itself from competitors.

THE OUTCOME

Redesigned packaging effectively conveys Iryasa’s commitment to “natural” and the “purity of nature,” fostering a stronger emotional bond with customers.
Improved packaging ensures easy access to essential product information, enhancing customer understanding and trust in the Iryasa brand.
Redesigned packaging provides a captivating experiential journey, distinguishing Iryasa from competitors and leaving a memorable impression on consumers.

UNEARTHING OPPORTUNITIES

Our team undertook a systematic analysis, delving into the product offerings, branding strategies, and design aesthetics of key players in the market. This involved scrutinising competitor packaging designs, identifying prevailing trends, and discerning consumer preferences. The goal was not only to benchmark against industry standards but also to unearth unique opportunities for Iryasa. By dissecting the strengths and weaknesses of competitors, we gained invaluable insights that became pivotal in shaping the direction of our redesign efforts. This diligent research process empowers us to position Iryasa strategically within the market, ensuring that its product packaging not only meets but surpasses industry expectations.

Information Hierarchy

We structured the design with a systematic arrangement of elements, incorporating logos, icons, text, and patterns for easy product categorisation. The thoughtfully crafted text not only communicates vital product details but also narrates Iryasa’s brand story and values, captivating consumers and emphasising distinctive selling points. This well-defined information hierarchy successfully conveys the product’s message to its target audience.