The primary typeface for Hoola Hoola is Gentium, a Unicode serif typeface family, designed to be highly readable, reasonably compact, and visually attractive. The font family comes in Basic, Book Basic and Alt, each with Regular and Bold weights with matching obliques. The secondary typeface used is Quattrocento Sans, a classic, elegant & sober sans-serif typeface, designed to be warm, readable and not intrusive. The font family comes in Regular and Bold weights, each with matching obliques. The third supporting typeface used is Notera, a sans-serif typeface designed to look like handwritten text. It is used as a supporting typeface that helps to add a personal touch to the designs. The color scheme of the brand is light and neutral so as to form a contrast against the bright colors of the products. The warm shades of grey help create an ambience of calm while retaining the qualities of class and elegance. The Graphic Style of Hoola Hoola utilises diagonal, horizontal and vertical dissections within the designs in order to highlight the differences and similarities between the subjects featured in the images. This can also be applied to supporting graphics.

A comprehensive brand guide that includes brand story, logo usage, visual styles, colour palette, tone of voice to application samples is produced to provide guidance in communicating Hoola Hoola’s brand accurately and consistency. We also provided art direction for the brand’s product photoshoot, as well as designed the various brand touchpoints which includes the envelope, poster ad, as well as its website.