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Artistry in Gifts: HoneySpree's Branding and Packaging Evolution

Consumer Goods & Services
Food & Beverage

Rebranding Gift Favours

SOLUTIONS WE PROVIDED

HoneySpree is a door gifts company specialising in customisable honey favours for all occasions.

This rebranding exercise repositioned HoneySpree to become a relational brand where they focus on the emotions and care they put in their products and services. This is communicated across HoneySpree's full suite of products and services, along with their logo, colour palette, graphic style, imagery, and accompanying key visuals.

The result is a meticulous, empathetic, and generous brand that stands out amongst competitors.

BRAND POSITIONING

HoneySpree's brand essence 'With Sweetness', captures HoneySpree's commitment of creating thoughtful and personalised service and product offerings while adding in small touches of care to reflect the quality, delicateness, and exquisiteness of the brand.

This is brought to life with the Caregiver tone of voice to reflect HoneySpree's warmth and compassion they have towards their customers.

BRAND IDENTITY

HoneySpree's refreshed brand identity follows an elegant and sophisticated direction on presenting their products and services. The usage of curvy and symbolic shapes formed the silhouette of a bee, which is the representative of the HoneySpree brand. This in turn allowed elements of the logo to create subtle flower illustrations for the graphic style, creating a strong linkage between logo and identity across its corporate stationery, packaging, collateral and ecommerce website.

HoneySpree follows a warm and inviting colour palette that communicates a sense of positivity, delicateness, and nature. The colours simultaneously symbolise the 'honey', 'bee', and 'sweetness' — creating a direct relationship of the brand's products. Additionally, HoneySpree's imagery includes close-up images of products and work-in-progress shots to display the brand's thoughtfulness and attention to detail as well as images of nature and people bonding to evoke feelings of gentleness and thoughtfulness.

BRAND TOUCHPOINTS

To reach HoneySpree’s customers both online and offline, we developed a wide range of touchpoints that seamlessly incorporates HoneySpree’s new brand positioning and identity. This includes business cards, envelopes, post cards, social impact cards, jar cap and label, website, and more.

These touchpoints serve as an important component in forming a harmonious and consistent brand experience for HoneySpree’s customers. Combined with HoneySpree’s new colour palette and graphic identity, the wide range of touchpoints demonstrates versatility of the graphic style in conveying the brand’s message effectively.