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Revolutionizing EV Charging: The Evolta Go Brand and App Experience

Green Economy
Infrastructure
Technology

Branding EV Charging Experiences

SOLUTIONS WE PROVIDED

Evolta Go is a Singapore-based Electric Vehicle (EV) charging unit operator that recharges every voyage. This rebranding focuses on Evolta Go as an experiential brand, going beyond its functional attributes to deliver a more holistic brand experience.

Evolta Go's logo features a logomark resembling the letter 'e'. The fluid and dynamic strokes convey a sense of constant motion, which expresses how Evolta Go is revolutionising the EV industry. Balancing reliability and friendliness, the overall form and look of the logo tacitly conveys the notion of ease and enjoyment that Evolta Go's customers can experience. We develop the branding across Evolta Go's full suite of products and services, including its logo, colour palette, key visuals, imagery, app design, and website design.

Evolta Go is also the proud recipient of the Indigo Design Awards Silver in Technology 2022. View the award here.

THE CREATIVE CHALLENGE

As a new start-up, Evolta Go had no brand presence in the market, lacking credibility among the target audience.
Evolta Go needed to penetrate a highly competitive market with big and established players already owning the majority of the market share.

THE OUTCOME

With a distinctive brand position and identity, customers now recognise Evolta Go as a unique and differentiated brand in the EV Charging space.
A unique brand identity from Evolta Go’s distinctive brand position helps make the brand stand out among the sea of competitors.

BRAND POSITIONING

By emphasising the experiential attributes of Evolta Go's integrated EV charging experience, it creates more memorable interactions with customers and positions the brand more prominently in the minds of stakeholders. In turn, this helps the brand achieve greater top-of-mind awareness and brand loyalty.

Evolta Go's new brand essence, 'Recharge Every Voyage', captures both the sense of adventure that Evolta Go aims to convey and the idea of recharging, which relates to what the brand does. In addition, it expresses the brand values of reliability, ease, and enjoyment memorably with gravitas.

BRAND IDENTITY

Drawing inspiration from how the heart keeps a body moving, this visual system presents Evolta Go as the energy that powers EVs on journeys and the foundation that provides crucial infrastructure and products to empower e-mobility throughout the country - in turn propelling society towards a greener future.

Expressive, engaging, and flexible, the pulsating visuals also can be interpreted as indicating direction and creating a ripple effect, representing how Evolta Go is transforming the EV industry and inspiring change. Unique to the EV charging industry, the graphic system pairs with vibrant indigo, infusing the brand with a lot of energy and life, conveying wisdom, power, and ambition, as Evolta Go charges towards the forefront of the EV charging industry.

BRAND TOUCHPOINTS

To reach Evolta Go’s customers online and offline, we developed a wide range of touchpoints that seamlessly incorporates Evolta Go’s new brand positioning and identity. Brand touchpoints include its EV charging units, business cards, letterheads, PowerPoint slides, website, app and more.

These touchpoints are essential in forming a unified and consistent brand experience for Evolta Go’s customers. Combined with Evolta Go’s new colour palette and graphic identity, the wide range of touchpoints demonstrates the versatility of the graphic style in conveying the brand’s message effectively.

Recharge Every Voyage with the Evolta Go app today!