ALL PROJECTS / COLIWOO

An Award-Winning
Coliving Space in Singapore

Consumer Goods & Services
Events & Entertainment
Hospitality
Infrastructure

Not Just Another Co-living Space!

SOLUTIONS WE PROVIDED

Coliwoo is a leading co-living brand in Singapore that caters to professionals, students, and expatriates seeking flexible, community-driven living arrangements. Part of LHN Group, a renowned real estate and property management company, Coliwoo aims to redefine urban living by creating vibrant spaces that promote social interaction and personal well-being. Their properties are strategically located in key areas across Singapore, offering tenants convenience, comfort, and a strong sense of belonging. Coliwoo's unique approach integrates thoughtfully designed spaces that blend privacy with communal areas, encouraging residents to connect through shared experiences such as social events, coworking lounges, and wellness amenities. Whether for short-term stays or long-term leases, Coliwoo provides versatile accommodation solutions tailored to the needs of the modern urbanite. Their mission is to foster a lifestyle where residents can thrive both personally and professionally, promoting balance, collaboration, and creativity. By continually expanding their offerings and enhancing the quality of their services, Coliwoo has positioned itself as a pioneer in Singapore’s fast-growing co-living market. Through their innovative approach, Coliwoo is reshaping how people live, work, and interact in a world where flexibility and community have become essential aspects of modern life.

AWARDS AND ACHIEVEMENTS

Coliwoo’s growth trajectory has been extraordinary, driven by a comprehensive digital transformation, optimised UI/UX design, and a robust positioning strategy. Coliwoo’s strategic market positioning and massive expansion across Singapore have contributed to its rise as the largest co-living provider in the country. This impressive achievement was recognised with the prestigious Singapore Prestige Brand Award, honouring Coliwoo’s excellence in innovation and leadership in the co-living sector. Through continuous growth and a commitment to superior digital solutions, Coliwoo has cemented its reputation as a pioneer in modern urban living.

THE CREATIVE CHALLENGE

Coliwoo did not effectively convey the brand’s value proposition or positioning as a modern, community-driven co-living solution. The previous digital experience lacked a cohesive design and messaging to effectively convey their brand story and offerings.
The previous website suffered from cluttered UI/UX design, which resulted in a fragmented and confusing user experience.
The website features were lacking, and the UI/UX was not optimised enough to support Coliwoo’s business operations.
The previous site was not structured or optimised to rank well on search engines. With limited SEO-friendly content and architecture, Coliwoo struggled to attract organic traffic, making it harder to reach potential customers searching for co-living solutions.

THE OUTCOME

We helped Coliwoo become a digital-first brand.
We revamped Coliwoo’s website with a modern and intuitive design, creating a seamless digital experience with optimised UI/UX for both desktop and mobile platforms. It also enables visitors to easily explore property listings, amenities, and booking options.
We developed a new graphic style, including custom illustrations, typography, and a colour scheme that reflects Coliwoo’s vibrant, community-driven brand value.
We implemented SEO-optimized content to attract international audiences, such as students and expatriates, significantly improving organic traffic and search rankings.

CONDUCTING UI/UX RESEARCH

To improve and create an optimal digital experience and UI/UX for Coliwoo’s target audience, we began by conducting a comprehensive user-centred analysis of their previous website. This process included developing detailed user personas that reflected the needs of key demographics such as professionals, students, and expatriates. We then conducted a series of user-testing sessions to observe how these target users interacted with the site, including how they searched for property information, amenities, and booking options.

These insights enabled us to identify pain points, such as difficulties in navigation and accessing key content, which hindered both user engagement and conversions. Based on this research, we provided actionable recommendations to optimise the overall information architecture, streamline the booking process, and improve mobile responsiveness. These improvements laid the foundation for a cohesive, intuitive digital experience that aligns with Coliwoo’s brand positioning and business growth objectives, ultimately enhancing the effectiveness of their UI/UX strategy.

Organising the Information Architecture

Following our UI/UX research and analysis of Coliwoo’s previous website, we identified key usability issues that hindered navigation and content discovery. The next step in our process was reorganising the Information Architecture (IA) to create a more intuitive and structured experience.

Our goal was to ensure that essential content, such as property details, booking options, and community events, could be easily located and accessed by users. We conducted a series of card-sorting exercises with target users to understand their mental models and expectations. Based on these insights, we designed a streamlined site map that prioritises core functions, such as property search, booking inquiries, and informational pages on Coliwoo’s offerings.

This well-planned IA improves user flow and task completion, enabling residents and prospective tenants to navigate the website seamlessly. By optimising the structure, Coliwoo can now deliver a more effective, user-friendly digital experience that supports both engagement and conversion goals.

The User Interface (UI) Design

In alignment with Coliwoo’s vision to lead Singapore’s co-living industry, we developed a vibrant and user-friendly website design that embodies the brand’s youthful and community-driven identity. The new interface incorporates a lively palette of bright yellows and dynamic colours, complemented by modern typography, aspirational lifestyle imagery, and custom illustrations. These illustrations add a playful, engaging touch to the site, enhancing visual storytelling and reinforcing key brand messages.