Graphic elements of plates represent a dining table serving of different sensory experiences awaiting consumers. The patterned background becomes a graphical representation of a traditional wooden table and a sincere message of bringing home closer is communicated with the headline treatment. Colours are chosen for their resemblance to the earthy and humble palettes of spices in the market. The warm colours facilitate a sense of familiarity and comfort that Catering Solutions aims to provide customers through their food products. The typography style constructed by a strategic marriage of 2 distinct typefaces to create tasteful contrast and hierarchy that instantly attracts the readers’ eyes and to efficiently understand the intended message communicated.

An umbrella of touch points ranging from stationeries, packaging, marketing collateral, corporate video to website are developed for Catering Solutions to embody and communicate the qualities of the rebrand.