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Crafting the Future of Aquaculture: Blue Aqua's Design and Branding

Food & Beverage
Green Economy
Technology

Global Rebrand For Aquaculture

SOLUTIONS WE PROVIDED

Blue Aqua International is a one-stop solution provider for the aquaculture industry where they provide expert views and solutions for the improvement of health, nutrition and feed quality, technology transfer, and project management services in livestock, poultry, and aquatic animals. We rebranded Blue Aqua to adopt a ‘Monolithic Brand’ architecture where it adopts a singular system. This ensures that Blue Aqua’s current and new corporate brands will be immediately recognisable to target customers.

This rebranding highlights Blue Aqua's expertise as a functional brand and their unending support for the ecosystem and planet as shown in the current redesigned logo. By shifting the tail of the ‘Q’ to the bottom, the ‘O’ sits perfectly on the wave of the tail. The ‘O’ represents the planet, while the wave represents Blue Aqua. This is also portrayed across Blue Aqua's full suite of products and services, along with their logo, colour palette, key visuals, imagery, and website designs.

Blue Aqua is also the proud recipient of the Indigo Design Awards Gold in Food 2022. View the award here.

THE CREATIVE CHALLENGE

As Blue Aqua has a diverse range of products across different sub-brands, there was a lack of proper break down of architecture resulting in a disassociation between the parent and subsidiary brands.
Blue Aqua’s existing logos for both sub-brands and product level did not cognate as a whole, leading to frequent confusion due to its dissimilarities in terms of association with the brand itself.
Blue Aqua do not have a coherent brand identity across its touchpoints, hence lacking consistency in communicating their brand and services.

THE OUTCOMES

With a clearly defined brand architecture, and position, new and existing customers will better associate the company’s services and offerings to the parent brand, Blue Aqua Group. At the same time, brand awareness will be raised as a whole.
The new logos adaptation helped to enhance the brand’s cohesiveness, making it more well recognised and also further setting themselves apart from similar brands in the market.
With its distinctive identity, Blue Aqua now adopts a bold and modern look which conveys the brand’s professionalism, making them stand out from the sea of competitors.
Blue Aqua recently announced an SGD $ 8.8 million investment from Muscat Investment House to build the city state’s first high-tech rainbow trout farm.

BRAND POSITIONING

We repositioned Blue Aqua to bring their functional qualities to the forefront – in terms of the quality of their products and their ability to deliver real benefits and solving problems related to aquaculture, alongside a comprehensive customer service at the same time.

Blue Aqua’s new brand essence, ‘Sustain Our Future’, captures their attention in providing and supporting the communities with groundbreaking aquaculture solutions and knowledge. This is reflected through Blue Aqua's vision in prioritising and caring for the farming community, food security, quality of food and taking great care in driving real action towards food security and sustainability.

BRAND IDENTITY

Blue Aqua's refreshed brand identity presents a blend of professionalism and modernity, yet bringing out an exciting pop of colour. The key visuals uses illustrative vector style to create a series of applications that is in line with the brand essence, Sustain Our Future, at the same time reflecting what Blue Aqua does.

The illustrations consists of two different worlds where the nature-inspired colour palette are representations of the land and sea. Carefully picked and coordinated, these colours are then used to classify each product under individual categories distinctively where they can also be built into a cohesive visual to be used across Blue Aqua's touchpoints from corporate stationery, packaging to UI/UX designs, thereby creating a strong recognition of the brand's logo and identity. Likewise, Blue Aqua's imagery includes images of bright and lively environment as well as nature to communicate a sense of authenticity and quality.

BRAND TOUCHPOINTS

With Blue Aqua’s transition to a functional brand, we developed a wide range of touchpoints that seamlessly incorporates Blue Aqua’s new brand positioning and identity in order to effectively reach Blue Aqua’s customers both physically and digitally. This includes name card, product catalogue, brochures, website, packaging, exhibition booth and more. In addition to that, on the product level, we also designed the packaging for its sub-brand, Nature’s Hug.

These touchpoints combined with the new colour palette establishes Blue Aqua’s professionalism, humility, and modernity in forming a holistic and consistent brand experience for Blue Aqua’s customers. This in turn demonstrates the versatility of the key visuals in conveying the brand’s tone and message effectively.