Creating Seamless Interactions
Artistic Panels On Demand (APOD) specialises in tailoring panels to reflect the unique tastes and preferences of customers, ensuring spaces are infused with personalised design. Overcoming the challenges of mass production, APOD streamlines the process, allowing for the realisation of exceptional designs without the constraints of imposing minimum quantity orders for customised designs. In pursuit of APOD's vision to empower architects and interior designers in bringing their distinctive ideas to life within living spaces, we undertook the redesign of their website, placing a strong emphasis on improving user experience. Throughout this process, we conducted extensive research on effective website designs, ensuring that APOD's platform aligns seamlessly with industry best practices.
THE CREATIVE CHALLENGE
- APOD needed to introduce this new business model to its audiences and communicate effectively to all stakeholders eg architects, interior designers, homeowners etc.
- APOD must ensure that users can effectively find the information they require, leading to increased retention of various stakeholders.
THE OUTCOME
- Successfully introducing a new business model, APOD has strengthened relationships with architects, interior designers, and homeowners, establishing itself as an innovative industry leader, bolstered by the stakeholders’ unwavering belief in the new approach.
- Effective website navigation and organised information architecture enable users to easily and accurately locate information, thereby enhancing overall website retention.
Enhancing User Experience and Communication for APOD Interior Panels
The next step, following the identification of issues with the old website, involves reorganising the Information Architecture (IA) of the website. A meticulously planned IA prioritises the effective and sustainable organisation, structure, and labeling of content. This guarantees that the new website will assist users in finding information and completing their respective tasks more easily.
Colour Design
THE USER INTERFACE (UI) DESIGN
We curated the website pages for a minimalist aesthetic, employing neutral colors and sans-serif typography to evoke simplicity. This deliberate design choice not only enhances the site’s overall sleekness but also highlights the approachable and friendly essence of the brand. The result is a website that makes a lasting impression on users by seamlessly blending modern simplicity with the warmth that defines APOD.