ALL PROJECTS / AERIS DYNAMICS

Transforming Aeris Dynamics for Modern Cold Chain Needs

Consumer Goods & Services
Green Economy
Industrial

Rebranding Cold Chain Packaging & Logistics Partner

SOLUTIONS WE PROVIDED

Aeris Dynamics is a company based in Singapore that provides custom cold chain packaging solutions for various industries such as pharmaceutical, biotechnology, medical, and F&B. Since 2001, the company has gained a solid reputation as a reliable partner for global clients with unique temperature and time-sensitive demands. This rebranding emphasise its functional attributes and communicate its sustainable and comprehensive temperature-sensitive solution, allowing customers to trust them more and establish greater brand awareness and recall. Aeris Dynamics’ new logo is thoughtfully crafted to be centred on the Golden Ratio, the Divine Proportion. This mathematical principle forms the foundation for a visually striking and balanced image, with a spiral of lines shaping the letter 'a,’ symbolising Aeris. The logo's aesthetic precision mirrors the brand's commitment to excellence and meticulous attention to detail.

THE CREATIVE CHALLENGE

Aeris Dynamics’ lack of a unified brand position may confuse customers and result in a weaker brand image.
Aeris Dynamics has an inadequate brand identity, undermining its potential to strengthen its promise and reputation as a world-class provider.
Aeris Dynamics has inconsistent brand touchpoints, challenging the brand to set it apart from its competitors and making it less authoritative in the industry.
Disorganised website information architecture, leading to a high website bounce rate.

THE OUTCOME

Aeris Dynamics’ new brand positioning resonates better with the current needs of its customers and communicates its services.
The new logo and brand identity make Aeris Dynamics stand out as a modern brand with a consistent graphic style that communicates the brand’s story and professionalism more effectively.
The new logo and brand identity make Aeris stand out as a modern brand with a consistent graphic style that communicates the brand’s story and professionalism more effectively.
Clear website navigation and information architecture allow users to find information more efficiently and accurately, resulting in better website retention.

BRAND POSITIONING

We repositioned Aeris Dynamics as a functional brand by emphasising its functional attributes, offering clients a comprehensive and sustainable solution for their temperature-sensitive logistics needs. This positions the brand with reliability, thereby establishing greater brand awareness and recall. To set itself apart from competitors, we developed a fresh and versatile brand essence, "Keeps It Cool." This essence signifies Aeris Dynamics' dedication to maintaining optimal temperature and conditions for its clients, showcasing flexibility, reliability, and a commitment to sustainability and operational efficiency.

BRAND IDENTITY

The refreshed brand identity Aeris Dynamics’ visual language calls on the airflow and circulation. The graphic style combines real-life imagery with the encircling lines, visually conveys the cooling movement to communicate the brand essence of ‘Keeps It Cool’, and also communicates the brand’s flexibility and pivots the brand in a more futuristic light. The sophisticated spearmint green colour, giving a cool and sustainable sense, paired with dark teal green, adds a touch of professionalism, emphasising Aeris Dynamics' capabilities in providing top-tier cold chain solutions. Inspired by the protective layer wrapping the materials meant to keep products cool, the silver finishing combined as the secondary colour that elevates Aeris Dynamics and gives it a smarter and more elegant look overall.

BRAND TOUCHPOINTS

We developed touchpoints to engage with Aeris Dynamics’ customers, seamlessly integrating the fresh brand positioning and identity. From packaging and business cards to engaging UI/UX of the website, these touchpoints are essential in establishing a cohesive and memorable brand experience for Aeris Dynamics’ customers.

The synergy between these touchpoints and Aeris Dynamics’ updated brand positioning and identity showcases the versatility of the graphic style, effectively conveying the brand’s message across various mediums. This strategic approach ensures a compelling and consistent brand presence that resonates with the diverse audience of Aeris Dynamics.