Admira’s colour palette is a perfect blend of masculinity and femininity. Inspired by natural material, the palette communicates the brand’s sophistication and grounded personality. A significant emphasis on clean seamless interior line-work portrays Admira as a confident and transparent brand, not afraid to reveal what lies beyond the surface. At Admira, crafted work-inprogress and raw behind-the scene footages are beautiful experiences. Admira photography style portrays macro shot of unique details, close ups of environment and candid moments at work. The primary typeface for Admira is Gotham, a contemporary san serif typeface designed to look sharp, modern and technical. This typeface is desirable to portray Admira’s progression with time and towards modernity.

With Admira’s transition to an experiential-relational brand, its brand structure now focuses on all areas of its brand experience, from its products, services and showroom to its social outreach, events and collaborative efforts. It aims to blend Admira’s brand intangible and tangible assets into one wholesome brand experience.