Care For Each Otter: Buy An Angbao And Support The Needy

Creativeans’ latest campaign, Care For Each Otter: Buy An Angbao And Support The Needy, features the first antimicrobial and FSC-certified red packet design, perfect for a festive 2022 Lunar New Year celebration while keeping us safe.

All proceeds from the red packet sale go to Filos Community Services, a not-for-profit social service organisation to support the needy in our community.

Celebrate this Lunar New Year worry-free with the first antimicrobial and FSC® certified red packets in Singapore designed by Creativeans as part of our latest campaign, Care For Each Otter: Buy An Angbao And Support The Needy. This campaign is in partnership with Filos Community Services, a not-for-profit social service organisation in Singapore. Filos empowers individuals and families to live more fulfilling, meaningful and happier lives. All proceeds from your red packet purchase will go towards Filos and their beneficiaries.

 

 

Features

Printed on antimicrobial-varnished paper, courtesy of OVOL Singapore, these antimicrobial red packets are the first of their kind in Singapore. The odour-free surface protective varnish eliminates bacteria, mould and viruses. In efforts to make a difference to the planet, we also took the step to consciously print the red packets on FSC® certified paper that were harvested in a socially and environmentally responsible manner.

Red Packet Design

We thoughtfully designed the red packets drawing inspiration from the Chinese idiom, “雨过天晴”, which means new hopes after a disastrous period which we believe is apt in the current climate. We depicted that through vivid and rich coloured illustrations of a family of otters coming out to play after a heavy storm. The family of 5 otters shown in the design symbolises “五福临门” which expresses the endless fortune streaming into homes and businesses. Otters are the unique embodiment of the Singaporean spirit; they symbolise togetherness, unity, and community. Likewise, for the past two years, we have all braved through these unprecedented times together as a community, tying back to the above-mentioned Chinese idiom.

A meaningful quote written specially by our director, Yulia Saksen’s mother, completes the design of the red packets. “春到人间福满堂, 海獭逢春尤其乐” translates to ‘Spring has come to welcome prosperity, good health and happiness. There is peace when otters meet the season.’ The last two words from each phrase can combine to form “滿堂其乐” which means ‘full-house’, signifying the warmth in unity during this festive new year.

“Care For Each Otter is a self-initiated campaign by Creativeans to support the needy in our community during these difficult times. We hope buying our first-of-its-kind antimicrobial red packets can bring joy and assurance to those of us celebrating Chinese New Year, and at the same time, give hope to the community through giving.”

– Kimming Yap, Managing Director